A former coworker and friend of mine recently reminded me that before, during and after our working day we are all still human. We all have something that motivates us to work, which keeps us there and drives us to be good at what we do. We build relationships and friendships throughout the course of our working life that transcend our company connections.
We are not machines.We may have the occasional transaction that becomes just that....a transaction, but whether we're selling or buying we all want strong relationships in and out of the workplace. If you're the buyer, you are naturally going to be more comfortable with someone you know and trust. You like the person and you know they can solve your problem.
Staying Human is pretty important to what we all do. We all face problems in our daily work life and I think we would all love to find a way to solve those problems. Because we're human we are more likely to choose to work with someone who has taken the time to understand our problem and wants to solve it than to choose to work with someone who may be able to solve our problem, but hasn't done the human stuff up front.
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